The sudden split of K-pop sensation NewJeans from Hybe has led to a nearly 7% drop in the company's stock value, signaling investor concerns.
NewJeans' members announced their decision to end their contract with Hybe during a press conference, highlighting an ongoing conflict within the company.
Creative director Min Hee-jin emphasized the importance of creating joyful memories for young artists, indicating the ethical responsibility of the industry.
While NewJeans has redefined success with major brand partnerships, internal tensions have surfaced, showcasing the complexities of managing rising star potential.
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