HRC's campaign aims to mobilize 1.5 million 'Equality Voters' in key states, emphasizing the importance of LGBTQ+ rights in the upcoming election.
The digital ad campaign contrasts Kamala Harris's support for LGBTQ+ rights against Trump's anti-LGBTQ+ agenda, highlighting voter awareness of election outcomes.
With a $2 million investment, HRC's Equality Votes PAC is focused on ensuring LGBTQ+ voices are heard and counted in the deeply competitive election.
'Equality Voters' are primarily young, racially diverse, and crucial for Democratic success, as demonstrated in past elections with Biden and preventing a red wave.
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