How We Pulled It Off: An Anti-Wedding in the Icelandic Highlands
Briefly

Alyssa Bonanno and Will Mayer, founders of a branding agency, opted for an extraordinary celebration in Iceland over a traditional wedding. They aimed to surprise their guests by selecting a destination that merges adventure with beauty. Their wedding in September 2024 encompasses unique experiences like midnight hot dogs and an on-site tattoo artist, creating unforgettable memories against the stunning backdrop of the Northern Lights. Rejecting traditional wedding vendors, they approached the festivities like a video shoot, emphasizing memorable moments and immersive exploration of Iceland's landscapes.
Alyssa and Will planned a unique destination wedding in Iceland, focusing on creating memorable experiences and pulling guests out of their comfort zones.
Their unconventional celebration featured tattoo artists, midnight hot dogs, and a stunning backdrop of the Northern Lights to enhance the adventure.
The couple designed the event like a video shoot, engaging a local film producer while avoiding traditional wedding vendors.
Ultimately, they aimed to showcase Iceland's beauty, emphasizing exploration and creating lasting memories among their guests.
Read at Conde Nast Traveler
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