How to embrace "psychological magic" to be more creative
Briefly

Rory Sutherland challenges conventional wisdom by asserting that true breakthroughs often arise not from optimization but from embracing "psychological magic" and inefficiencies.
In discussing the balance of 'explore bees' and 'exploit bees,' Sutherland emphasizes the necessity of exploration for discovering serendipitous opportunities rather than just focusing on gradual improvements.
Read at Big Think
[
|
]