How TikTok transformed these $5 pajama pants into the uniform for middle schoolers
Briefly

"It was kind of like a friendship bracelet. It was a way of showing we're all in the same friend group." - Eleanor Woodsworth, discussing pajama pants.
"We're noticing they're not just being worn at home, but also out with friends... at a time when many people are feeling the pinch of inflation." - Five Below spokesperson.
"They're so cheap, everyone can afford them," Woodsworth says, emphasizing how these pants allow for holiday participation on a budget.
"Five Below's holiday pajama pants are cheaper than those at Target, whose recent earnings report showed a significant decline." - Analysis on retail trends.
Read at Fast Company
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