Tom Cruise is deeply invested in enhancing the moviegoing experience, even guiding the design of AMC's new popcorn bucket for the Mission: Impossible franchise.
Filmmakers like Tim Burton and James Cameron are also involved in designing themed popcorn buckets, each ensuring their aesthetic vision is realized.
The emergence of quirky popcorn buckets reflects a broader trend where theaters create unique experiences to attract audiences in a challenging market.
The innovation of popcorn holders, such as a hammer-shaped version for Lord of the Rings, symbolizes a fresh approach to rekindling interest in cinema.
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