How Tayto's founder fought back against stale English crisps with help from a fish fryer and a tumble dryer
Briefly

"The word CRISPS blows eastward in superheroic red and gold lettering across Manhattan's cheese and onion packets, a typographical affirmation that this word can and should evoke a semi-serious mood of marvel."
"Underneath the word, a photograph of five crisps floats mid-packet against thick black plastic, poised elegantly for some decorous destiny, interlocked like the Olympic rings."
Read at Independent
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