How sleep tourism became a booming business for hotels
Briefly

Canyon Ranch Tucson's Mastering Sleep Retreat allows guests to explore the science of sleep through lectures and assessments conducted by health professionals, promoting wellness through improved sleep.
The concept of sleep tourism is gaining popularity in the luxury travel sector, with industry giants like Hilton and Marriott tapping into this $640 billion market.
Sleep tourism represents a significant intersection of wellness travel, as properties like Park Hyatt offer innovative sleep-enhancing features, including AI-powered mattresses to improve guest experiences.
With sleep tourism projected to surpass $1 billion by 2028, the rise of dedicated wellness experiences highlights a shift in guest priorities towards relaxation and health.
Read at Fast Company
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