Kerry Kenny, chief operating officer for the Big Ten Conference, described the conference's media rights negotiations, emphasizing that the networks are competitors despite their collaboration.
The Big Ten's new seven-year media rights agreement has changed how games are scheduled, making it more complicated for Penn State to maintain its traditional White Out game at night.
This season, Penn State's much-anticipated White Out game against Washington is a departure from tradition, streamed on Peacock rather than traditional television, reflecting the new media landscape.
Athletic director Pat Kraft's efforts to keep the White Out in prime time collided with network demands, illustrating the complexity of negotiating broadcast rights in a competitive environment.
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