According to media reports, Tulisa Contostavlos, known for her music and her time as an X Factor judge, is speculated to earn between 150,000 to 200,000 for her appearance in I'm a Celebrity. This figure reflects her popularity and connection with audiences, particularly with N-Dubz gaining renewed attention. As noted by Riley Gardiner from No Strings Public Relations, not only does she appeal to younger audiences, but her comeback adds intrigue to the show.
Riley Gardiner highlighted that with her past as a judge and being part of the hip-hop trio N-Dubz, Tulisa has rekindled her fanbase. He stated, "People love a comeback story, and her appearance would be a major draw for viewers with a soft spot for 2000s pop culture." This suggests that she adds a dimension of nostalgia and entertainment value, which could significantly boost the show's ratings and engagement.
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