63% of consumers say they are likely to visit a detour destination on their next trip, reflecting a shift towards budget-friendly travel alternatives.
Drivers of this trend include rising travel costs, with prices having risen 10% over the past five years, prompting travelers to seek less popular yet enriching experiences.
Some travelers are exploring 'goods getaways,' aiming to find unique local products like niche grocery items, which indicates an evolving interest in local culture.
The rise of noctourism highlights a growing interest in experiencing natural wonders, with several state and national parks across the US being prime locations.
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