In 2025, cowboy culture is experiencing a revival, evident in rising interest in ranch stays and Western-themed travel. Tripaneer noted a 94% increase in ranch stay bookings, while horse riding holidays surged by 18%. Charlotte Wells from Abercrombie & Kent attributes this to growing travel trends favoring off-the-beaten-path adventures that connect travelers with nature and local culture. This trend offers a mix of nostalgia, fun, and unique experiences deeply rooted in the land and its people, highlighting a significant shift in vacation preferences towards authentic, immersive experiences.
"With the resurgence of cowboy culture, we're seeing a growing interest in the authentic Western experience and for the wild spaces of the USA and beyond," shares Charlotte Wells.
"The cowboy theme aligns with a number of key 2025 travel trends, such as the continued demand for off-the-beaten-track and rural destinations that allow you to connect with nature, see wildlife and escape."
"From 2022 to 2024, we saw that nights booked at ranches in the USA increased by 275 per cent."
"Cowboy travel can appeal to everyone, offering nostalgia and fun but also unforgettable experiences with locals who have a deep life-long connection to the land."
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