"The more we spoke with first responders and nonprofits, we realized that it's really, really hard to procure the right items at the speed that they're needed," says Bettina Stix, director of disaster relief and food security for Amazon Community Impact.
Amazon talks to nonprofits and government agencies well in advance of disasters to begin preparing pallets so they're ready for delivery when they're needed.
We're able to say, in the last five disasters you've asked for these 10 items," she says, highlighting the data-driven approach Amazon uses to prepare for various disasters.
The supplies in each location vary based on which disasters are most likely. A disaster hub in Atlanta is stocked with supplies for hurricanes, for example, from temporary shelters to kits for cleaning up after flooding.
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