"This new funding really came on the success of that commercial design and installation," he said. The company has been toiling for seven years, developing a novel air conditioning technology and searching for a market that would give them a jump start. The core dehumidification tech really could have been deployed anywhere. But its first home, atop a sprawling commercial building, helps Transaera get a foothold before tackling other markets.
Grama said the commercial HVAC market, 'really wants - demands - more efficient systems.' From a customer perspective, there are lots of incentives for higher efficiency AC, including occupant comfort and lower electricity bills.
Previously, the company had envisioned its first product to be an in-home air conditioning unit, and Grama said it's still committed to delivering one. But the consumer market is 'very cost driven, marketing driven,' he said.
Focusing on DOAS installations lets the company prove its technology in the field without having to invest in expensive marketing, manufacturing, and distribution. The new seed funding, led by Clean Energy Ventures, unlocks broader opportunities.
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