"Independent hotels really need the help," he told TechCrunch. He said decades ago most of the hotels in the country were independently owned, but hotel chains have started to buy up these smaller properties, leaving the remaining independent hotels with more competition. Schuessler and his co-founder, Cody Rose, who also worked at Resy, decided to create Safara, a business that lets customers book nearly every hotel in the world - whether it's a chain or independent."
"Think of it as another direct challenge alongside their website," Schuessler continued. "We then connect these two products to elevate the guest experience by enabling direct web guests who book directly on the hotel's site to manage that reservation in the Safara app."
After Resy sold to AMEX, Schuessler said he started studying the hospitality technology industry more and found himself hooked on hotels. This led to the inception of his new company.
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