Horror, as a genre, was losing its bite at the box office, evidenced by several films underperforming financially. Blumhouse titles and others could not meet expectations.
By summer 2024, the horror genre showcased an impressive comeback, highlighted by Neon's occult whodunit surpassing significant box office milestones and achieving indie success.
Terrifier 3 stunned the industry by grossing over $55 million, outperforming expectations and outperforming heavyweights like Joker: Folie à Deux in its opening.
The success of Alien: Romulus and The Substance indicated a strong revival in horror's box office performance as audiences flocked to cinema again.
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