According to Ampere Analysis, Hollywood's TV production has dropped by 25% from its peak, with first-run scripted series orders declining significantly in 2024. The entertainment industry is seeing spending stabilized at around $98 billion for the major media companies moving forward, with Netflix increasing its budget. This shift in dynamics suggests that the industry has adapted to production levels that are 75% of those seen at peak times, indicating a new normal driven by economic pressures and changes in viewer demand.
In 2024, everyone has leveled out to the strike-year level, indicating an industry adjusting to a new normal after labor strikes.
The industry realized they could survive on 75% of peak, shifting its focus into producing quality over quantity in content.
Total entertainment content spending by the big media companies is expected to remain flat at $98 billion in 2025, with Netflix increasing its investment to $18 billion.
TV production declined about 20% in 2024 compared to 2022, suggesting a significant shift in the landscape of entertainment post-strike.
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