Hunting camouflage has evolved into a major fashion statement, appearing across various platforms from high-end designers to everyday retail, making it a unique trend.
Released by Online Ceramics, a foliage-covered baseball hat marked the start of hunting camo's transition into mainstream fashion, showcasing its appeal beyond the hunting community.
Despite being initially tied to hunting enthusiasts, the rise of camouflage in urban settings demonstrates its democratic nature in fashion, accessible across a wide price range.
Realtree estimates that their licensed partners sell $4 billion annually, highlighting the significant commercial impact this hunting camo trend has had on the fashion industry.
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