Hawk Tuah leveraged her viral fame by launching merchandise and a podcast, ultimately entering the memecoin market, which notoriously leads to significant monetary losses.
The launch of the $HAWK memecoin on Solana revealed the precarious nature of celebrity tokens, as many investors naively hoped for exponential profits.
Celebrities like Hailey Welch can monetize their fleeting fame, but it's critical to recognize that most memecoins are often accompanied by scams and disappointing outcomes.
Despite the excitement surrounding celebrity memecoins, the reality is stark: many end up being 'exit liquidity' for the few who benefit from the hype.
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