"The objective [of the campaign] is to both mount awareness for this current case, apply pressure to the 'get' abuse family, and to try to systemically change the cultural norm," explained Pollack's advocate, Adina Miles-Sash, known online as FlatbushGirl.
"In this situation the abuse exists in a family dynamic; it's not an isolated perpetrator and husband - but someone protected by his father and brothers," said Miles-Sash, highlighting the complex nature of the issue.
Pollack married Steinmetz at just 18 and sought divorce within a year, stating, "He was never home, he was always abandoning her - he was missing," as her advocate explained the consistent neglect.
The shame plane, which cost "thousands", symbolizes a heightened effort, as Pollack's campaign continues with mobile billboards and protests, reflecting strong community support for her plight.
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