Has Pure got the first of its 'HDD is doomed' ducks in a row? | Computer Weekly
Briefly

Pure Storage is poised to revolutionize enterprise storage with its DirectFlash Modules (DFMs) tailored for hyperscaler environments, recently partnering with NAND flash manufacturers Micron and Kioxia. The collaboration aims to enhance storage efficiency by leveraging QLC NAND flash. These DFMs promise significant improvements, including increased longevity and energy efficiency, potentially doubling storage capacities compared to traditional SSDs. This shift to all-flash storage could severely impact hard disk drive (HDD) production, signaling a crucial transition in the tech landscape as hyperscalers move away from spinning disks.
In June 2024, Pure announced it had been working to adapt its DFM technology to the needs of hyperscaler environments, which could drastically affect HDD usage.
Pure Storage sees the transition to all-flash storage by hyperscalers as a potential catastrophe for the spinning disk industry, with the DFM technology leading this change.
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