Hannah Quinn-Mulligan: Consumers need to cop-on a bit - and stop being taken in by empty buzzwords

The article discusses the misleading nature of terms like 'regenerative farming' and 'pasture-fed', which often lack proper certification. It highlights that many consumers, enamored by charming social media representations, overlook essential verification before making food purchases. This trend not only leads to confusion but may jeopardize farmers' ability to market their legitimately certified products, negatively impacting their livelihoods. The author calls for greater consumer awareness and responsibility in checking the credentials of food products attributed with these labels.

Regenerative farming and pasture-fed labels can mislead consumers without proper certification, resulting in farmers losing out on credibility and profits.

Read at Independent