Hailey Bieber, a prominent fashion and beauty icon, recently launched a new lip product called the Peptide Lip Shape liner through her brand, Rhode, which comes in 11 shades. Accompanied by a chic campaign reminiscent of '80s workout videos, Bieber donned high-waisted underwear and a cropped fuzzy sweater, reflecting her embrace of the no-pants trend popularized by friends like Kendall Jenner. She also pushed traditional style boundaries by pairing knee-high socks with sandals, elevating her fashion game while promoting her latest beauty offering.
After teasing a new secret product for a while, Bieber finally freed her followers from all guesswork... by unveiling Rhode's latest venture: the Peptide Lip Shape liner.
Despite the campaign's fashion focus, what Bieber was selling was a new lip product. Available in 11 shades... the Peptide Lip Shade ($24) is a creamy liner that contours the lips.
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