"Since 2020, sales have boomed across Europe, jumping 24 percent in 2023 alone - driven by a 24 percent increase in female fans and 'Guinnfluencers'."
"Said Guinnfulencers, such as Cork-born Ian Ryan... have been instrumental in uniting Irish people in awe and outrage over... pints, while fuelling an increase in fetishisation of the country’s culture."
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