At this point, Google is running a small experiment in Search that could revamp its approach to making the users of the web safer. Reports are emerging with some new, tiny search result entries carrying a widely seen blue checkmark next to certain sites. This feature is similar to Google's BIMI or Brand Indicators for Message Identification, which will be able to help users identify websites in search results.
Along with names of other sites, like Microsoft, Meta, or Apple, Google has been displaying the blue checkmark in its search results, Reuters finds. Upon rolling over the checkmark, a brief description appears indicating that 'this icon is being displayed because Google's signals suggest that this business is the business that it claims to be.' The search engine giant points out that the checkmark means that the website most probably is legitimate; however, the company disclaims liability for whether the business actually is what it claims.
This verification system will allow them to search much more securely because users can easily identify trusted sites from the search results. If Google were to fully embrace this technology in search, it would be following a similar philosophy to BIMI in Gmail, which has been effective in building confidence among users when interacting with verified senders.
We regularly test features in search to help users find what they're looking for. This could lead to a decrease in fraud scams, deceptive advertisements, and other fraudulent activities that exploit results from a search, which is a primary concern for users.
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