"BRUSSELS, Feb 12 (Reuters) - EU antitrust regulators are investigating Alphabet unit Google over the sale of search advertisements in Europe, a letter to advertisers seen by Reuters showed. The European Commission said it has indications of potential concerns regarding the auctions for the sale of advertising on Google Search, "in particular, the way in which Google has been artificially increasing the clearing price of such auctions to the detriment of advertisers.""
""in particular, the way in which Google has been artificially increasing the clearing price of such auctions to the detriment of advertisers.""
The European Commission has opened an antitrust investigation into Alphabet unit Google over the sale of search advertisements in Europe. Regulators received a letter to advertisers indicating potential concerns about the auctions used to sell advertising on Google Search. The Commission flagged a specific concern that Google may have been artificially increasing the clearing price in those auctions, which could harm advertisers by raising costs. The probe will assess auction mechanics and pricing effects to determine whether Google’s conduct breaches EU competition rules.
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