Google is experimenting by integrating icons and labels into organic sitelinks in search results. Observations indicate consistent icon usage across various sitelinks, suggesting a shift in visual presentation.
Currently visible icons include phone, price tags, food, location, and info symbols, enhancing the visual context of sitelinks. This trend could signal a transformative approach to enhancing user engagement.
The icons appeared in several searches but were inconsistent across instances. While they enhanced the information provided in the results, their sporadic visibility raises questions regarding their reliability in SERPs.
Discussion on platforms like X shows users are eager to understand these changes. The presence of familiar icons may aid in quicker decision-making for users seeking specific information.
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