Danny Sullivan articulated that Google aims to present the most immediately useful information during searches, which led to downplaying visible result counts to reduce distractions.
He emphasized that while result counts are often of interest to researchers, they don't effectively measure popularity and can be misleading as broad estimates.
Sullivan highlighted that Google Trends offers a more robust resource for analyzing search trends, asserting that it provides better data for those interested.
Tests have shown Google experimenting with removing result counts entirely, reiterating its stance from 2017 about not eliminating the site command despite its flaws.
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