"Google also said it's appealing the commission's decision to slap the company with a 2.95 billion euro ($3.4 billion) fine in September for breaching the bloc's competition rules by favoring its own digital advertising services. It accused Google of abusing its dominance by favoring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers."
"The compliance plan Google submitted to the European Commission - the 27-nation bloc's top antitrust enforcer - includes "immediate product changes" to end specific practices, the company said in a blog post. "We will now analyse Google's proposed measures to assess whether they effectively bring the self-preferencing practices to an end and address the situation of inherent conflicts of interest," the Commission said in a statement."
Google offered major changes to its ad-tech business practices to resolve a European Union antitrust case without proposing a company breakup. The compliance plan submitted to the European Commission includes immediate product changes to end specified practices and gives publishers more pricing options on its ad management platform. Google is modifying ad tools to give publishers and advertisers more choice and flexibility and is appealing the 2.95 billion euro fine imposed for favoring its own digital advertising services. The Commission warned it could require divestitures if proposed remedies do not end self-preferencing and conflicts of interest.
Read at SFGATE
Unable to calculate read time
Collection
[
|
...
]