Google's recent adjustment in its 'Guide to search ranking systems' now clearly states that both page-level and site-wide signals are used for ranking. This emphasizes that having good site-wide signals does not guarantee that all content from a site will rank highly.
The revision aims to clarify the confusion following the Google creator summit regarding the role of site-wide signals, confirming they do significantly impact search rankings alongside page-level factors.
Glenn Gabe’s insights affirm that Google has referenced site-wide signals for years, and this latest change serves to solidify that understanding, dispelling myths that only page-level signals influence rankings.
Google made this update during renewed discussions about search ranking processes, indicating it is committed to transparency and helping stakeholders comprehend the complexities of how its algorithms work.
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