Google Local Service Ads To Require Google Business Profile
Briefly

Google Local Service Ads (LSA) now require a matching Google Business Profile (GBP) to ensure ads continue appearing in search results and display customer reviews.
Businesses must link their Google Business Profile to their Local Services ads by November 21, 2024, or risk having their ads paused based on compliance.
Existing customer reviews will transition to the GBP management system, meaning that from 2025 onward, reviews will be sourced solely from the Google Business Profile.
Unverified and suspended Google Business Profiles will lead to the pausing of Local Service Ads, emphasizing the importance of maintaining an accurate and verified profile.
Read at Search Engine Roundtable
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