With the integration of Google Lens into in-store shopping, customers can make informed decisions instantly, comparing prices and checking customer reviews, enhancing their confidence.
'72% of Americans used their smartphones in-store for shopping assistance, revealing a clear demand for tools that simplify decision-making during complex shopping experiences,' Google noted.
Google's recent improvements to Lens and Pay, along with its AI tool Gemini, aim to empower consumers both online and offline, reaching shoppers where they currently are.
'This new feature can give shoppers the information and confidence they need to make a decision on the spot,' emphasized Lilian Rincon of Google.
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