Google's updated policy mandates that hotels must display the final room availability and rates before collecting any user information, ensuring transparency in the booking process.
Partners are specifically required to avoid price changes once users have entered their personal information, allowing reservations to be completed at the original quoted rate.
Additional clarifications from Google state that creating duplicate Hotel Center accounts to divide inventory is strictly prohibited, along with an updated suspension clause for greater clarity.
With these policy updates set to take effect on February 17, 2025, compliance is crucial, as failure to adhere could lead to account suspension.
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