Joy Hawkins noted on X that the insurance section has been removed for various business types in the Google Business Profile dashboard, prompting concern among local SEOs regarding patient access to insurance information.
The removal of the health insurance fields, initially added in December 2021, raises questions about Google's motivation, potentially linked to the complexity and confusion surrounding health insurance acceptance from providers.
Google's decision to eliminate the insurance options could stem from the challenges faced by health organizations in accurately representing which specific plans are accepted, to alleviate user and provider confusion.
There has been a significant reaction in the Local Search Forum, with community members discussing the implications of Google's removal of the insurance attributes for health-related organizations and their patients.
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