Gold's recent surge, with futures exceeding $2,700 an ounce, reflects a newfound interest from American investors, driven by influential financial institutions and cultural trends.
Investment firms like Citibank and JPMorgan Chase are advocating for gold, underscoring its return as a valuable asset amid economic uncertainties, attracting first-time investors.
Gold's cachet extends beyond finance; it has become a cultural phenomenon, worn by celebrities and embraced in marketing campaigns, reflecting its status as a contemporary luxury.
Gold's popularity spans various demographics, with its presence in lifestyle brands and advertising by far-right figures, emphasizing its dual role as a financial and social symbol.
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