The great Barbenheimer clash of summer 2023 when Barbie came out on the same day as Oppenheimer will forever be a part of cinema history for capturing public imagination and bringing audiences back to cinemas in droves after years of Covid-induced antipathy.
Paul Mescal, who stars as Lucius in Gladiator II, expressed hopes that the competition between Gladiator II and Wicked will inspire audiences to enjoy both films, stating, "If it has a similar effect to what it did for Barbie and Oppenheimer, it would be amazing."
Cynthia Erivo and Ariana Grande, who co-star in Wicked, embraced the concept of 'Glicked', with Erivo saying, 'Glicked is what it is and that is what we should be doing,' indicating their enthusiasm for the competitive atmosphere.
Paul Dergarabedian, a senior media analyst at Comscore, noted that while the Glicked phenomenon isn't quite at the Barbenheimer level, it has certainly raised the profile of both Gladiator II and Wicked, contributing to cultural buzz.
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