In Ram's 2025 Super Bowl commercial, Glen Powell channels both Goldilocks and Fabio as he reads a bedtime story to his niece and nephew. The ad begins with a whimsical take on the classic tale featuring Powell in a regency outfit and long blonde hair. As he narrates, he humorously adapts the story to showcase Ram trucks, driving through deserts and facing off against dragons, while maintaining a light and playful tone throughout. The commercial highlights Powell's charm and comedic talent, creating a memorable blend of storytelling and advertising.
"Once upon a time, there was a girl with golden locks," he begins, setting a playful tone as he channels Goldilocks in the Super Bowl commercial.
"This Goldilocks wanted something tastier," he says after smelling the porridge, creatively merging the classic tale with modern-day adventures in the commercial.
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