The merger of Getty Images and Shutterstock combines the legendary archives of Getty with a massive collection of affordable Shutterstock assets, creating a premier visual content company.
Expected annual cost synergies between $150 million and $200 million by year three will enhance operational efficiency and position the company effectively in the media and advertising sectors.
This merger aims to meet the evolving needs of creative and advertising industries through combined investments in content creation, event coverage, and innovative technologies.
While the rise of AI threatens stock photography, the merger signals a strategic move to innovate and remain relevant in an increasingly competitive market.
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