Samuel Levine, the director of FTC's Bureau of Consumer Protection, stated that "Genshin Impact deceived children, teens, and other players into spending hundreds of dollars on prizes they stood little chance of winning." This emphasizes the FTC's concern over the game's impact on younger players and the deceptive practices surrounding its gacha system.
The FTC's complaint revealed that HoYoverse's marketing actively targeted children while also violating COPPA by collecting personal info from kids under 13, calling into question the ethics of their business practices aimed at young audiences.
The proposed order by the FTC seeks to impose strict measures on Genshin Impact, including prohibiting the sale of virtual currency loot boxes without an option for direct real-money purchases, which aims to increase transparency and fairness in the game's monetization methods.
HoYoverse is accused of misleading players about the odds of winning its rarer loot box prizes through a confusing virtual currency system, which the FTC claims is unfair to children and younger teens.
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