"The ice princess look is all about frosty and cool tones," says Katie Jane Hughes, a celebrity makeup artist and founder of KJH.brand. "It embodies a modern take on fairytale aesthetics."
Amra Olević Reyes describes ice princess makeup as evoking a 'modern fairytale' vibe, blending 'frosty chic' with 'playful glam' for a fresh winter look.
Following the trend, Huda Beauty and SKKN BY KIM have launched iced-out, cool-toned makeup collections, emphasizing shimmering pigments and winter-inspired designs.
The ice princess aesthetic features full-glam eyes, often with sparkling silver and baby blue glitters, creating a stunningly frosty, high-glam impact for winter looks.
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