The Super Bowl XX in 1985 was pivotal for sports betting, particularly due to a prop bet placed on William 'The Refrigerator' Perry scoring a touchdown. Caesars Sportsbook's Art Manteris introduced this innovative bet at odds of +2000, which quickly adjusted to +200 due to overwhelming public interest. Perry's touchdown not only resulted in substantial losses for sportsbooks but also marked the inception of extensive prop betting for future Super Bowls, evolving into hundreds of betting markets, demonstrating the growing influence of media and public interest in sports betting.
"We never had this real extensive menu back then, but we would put up quite a few props... that prop kind of set everything off, because then the media really took attention of props."
"With the elevation of this big game and how teams treat it, anything can happen."
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