Ruben Amorim is arguably the most hyped newbie since Pep Guardiola in 2016, sparking excitement about his potential impact at Manchester United amid a saturated news cycle.
Amorim's impending press conference has captured unprecedented attention, reflecting on how media coverage has shifted from a focus on the game to an obsessive news cycle surrounding managers.
The hype around Amorim marks a significant shift in football journalism, where headlines like 'Amorim's grandpa' or 'Man Utd fans jaded' showcase how far from the game we have drifted.
In the past, excitement was simply about football matches; now, it competes with relentless trivia, leading fans to yearn for the straightforward days of pre-match introductions.
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