Fevertree has entered a significant partnership with US beverage giant Molson Coors, which has acquired an 8.5% stake for £71 million. This collaboration will allow Fevertree to enhance its sales and distribution capabilities across the US, its largest market. Following the announcement, Fevertree's stock rose notably. This strategic move comes as Molson Coors shifts focus to diversify its offerings, responding to declining beer sales by expanding into premium mixers. Analysts note differing perspectives on operational control versus capital benefits from the partnership.
Fevertree has secured a deal with Molson Coors that gives the latter an 8.5% stake, aiming to enhance sales and production in the US.
The partnership reflects increasing demand for high-quality mixers in the US market, stating Fevertree is now the largest by revenue.
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