In Pornhub's global yearly report, 'hentai' emerged as the most searched term in the US for 2024, indicating a growing interest in fantastical content.
The Montreal-headquartered company noted that globally, there’s an increasing interest in hentai, which includes animated characters from video games and anime.
Comparatively, the US audience has seen the term 'latina' rise to second place this year, while 'milf' remains consistently popular.
Additional trending searches revealed significant increases in terms like 'mature-50 plus' and 'business trip', correlating with shifts in work culture and personal relationships.
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