"When people experience something unfamiliar and inexplicable, it triggers a 'primitive motivation' to seek an explanation... Unfortunately, the evidence seems to show that emotional responses tend to dull cognitive analysis."
"Fear is an emotion that has a particularly powerful effect on rational thinking. It's an 'incredibly powerful persuader and motivator..."
"The fact that our media is flooded with stories of ghosts, hauntings and possessions means that our minds are too. So when something goes bump in the night, we might recall those stories and think something similar must be happening."
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