The Protector app aims to provide on-demand armed protection for New Yorkers and Los Angeles residents, allowing users to hire ex-military and law enforcement personnel. With customizable options for clothing and vehicles, it targets those who seek personal security beyond what traditional services provide. The app requires advance booking initially and charges $200 per hour, with prices varying based on security needs. The need for such services is highlighted by a viral moment involving influencers who effortlessly used the app, demonstrating changing perceptions of luxury and safety in urban settings.
"Ultra high-profile individuals like Elon Musk and Jeff Bezos have dedicated full-time protection teams in place, but for most people, navigating security options is more challenging than it should be,".
"Whether you need someone to blend in with your entourage or serve as a visible deterrent, the choice is yours," said Sarath, who said he created the app to simplify personal protection.
"Uber could neverrrr," they wrote in the clip, which has been seen over 10 million times.
All Protectors have licenses to carry concealed weapons - and are packing while on duty, Sarath added, declining to provide further detail.
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