America's fascination with cowboy culture has intensified, especially post-pandemic, with influences seen in fashion and media. Popular shows like 'Yellowstone' have sparked a surge in interest in ranch life, prompting a wave of buyers looking to relocate to rural areas. Brokerage firms report significant activity in ranch sales despite a shift towards normalization in the market from the pandemic's initial frenzy. The United States boasts approximately 1.9 million ranches, primarily utilized for livestock and outdoor recreation.
"De-urbanization, mostly due to COVID, and popular TV shows like 'Yellowstone' raised awareness of the culture. These factors led more people to want to relocate to these areas, which has had a big impact on the marketplace."
"We saw huge growth in 2021, followed by a feeding frenzy into 2022. By 2023 and 2024, the market has normalized," said Elfland.
Collection
[
|
...
]