"Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies. Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power."
"The commission also said Google has 60 days to "bring these self-preferencing practices to an end" and "to implement measures to cease its inherent conflicts of interest along the adtech supply chain.""
"There's nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before."
The European Commission fined Google €2.95 billion after finding the company violated EU antitrust rules by favoring its AdX ad exchange in both its publisher ad server and ad-buying tools. The commission gave Google 60 days to end self-preferencing and implement measures to remove inherent conflicts of interest along the adtech supply chain, warning of strong remedies if it fails. Google announced it will appeal and defended its services as competitive with many alternatives. The announcement was reportedly delayed amid EU–US trade negotiations. The penalty is the EU's second-largest antitrust fine.
Read at Yahoo Finance
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