Elon Musk is attempting to reshape his public persona from a powerful billionaire to a relatable family man by bringing his son, X, to public events. This strategy resembles that of parenting influencers who use their kids to enhance their public image and foster loyalty. The approach aims to humanize Musk and connect with far-right ideologies by aligning with traditional family values. Observers note that this rebranding occurs amid broader cultural conversations about reproductive rights and pro-natalist agendas.
The Oval Office incident was just Musk's latest attempt to rebrand himself from a ruthless, calculating billionaire to a down-home family man.
By combining the personal branding tactics of parentfluencers with strategic political endorsements, Musk is crafting an image that appeals to far-right constituencies.
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