This year marks Jonathan Anderson's tenth at Loewe, with his talent for capturing the zeitgeist evolving into shaping it, highlighting the brand's growth and identity.
In the latest Spring/Summer 2025 campaign, Loewe's ambassadors, including Drew Starkey and Taylor Russell, explore the lush Catalonian countryside, embodying the connection between body and landscape.
The campaign showcases a palette of floaty florals and tougher earthy leathers, emphasizing Loewe's recent direction towards reduction and a focus on naturalistic ancestry.
Loewe's ambassadors become one with the landscape, wearing styles that embody both a windswept romance and a message of freedom, merging dynamic and static elements.
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